The line is fluid, and effortless to wear, pieces easily lend themselves well to many shapes and sizes. Simplicity, beauty and functionality with a strong focus on colour creativity is the backbone of this collection. IMA offers multi-modal urban fashion, movement wear and accessories for the style conscious spirited women.
Note From Creative Director + Designer Sara Eden
IMA was built around my personal lifestyle. I travel all the time, do tons of yoga, love to dance, live to play in the ocean and like to look good doing it. This line is designed to be highly versatile. The fabrics are soft, light weight, maintain their integrity and work in many climates. IMA is inspired by the beauty of nature and the magic of life because that is my driving force. This collection is a direct reflection of who I am and what I love. I love to move, I love to dream and I love being creative.
Peace, Love + Fashion
IMA is Mantra
A way of saying
I can do anything
I am that